Orveda

A product that reduces pigment damage by up to 25 % in 6- 8 weeks? One that offers a three-pronged approach to combating zombie cells and outperforms conventional anti-aging skincare 15 times over? The pre-launch buzz heralding Orveda’s new product The Omnipotent Concentrate as «the big bang of skincare» immediately caught my attention – and prompted me to make intensive inquires in the run-up to its Spitzenhaus premiere in the fall of 2023.

«Works with your skin, not against it»: as simple as the Orveda slogan may sound, the idea behind it is a real departure! Launched in 2018, the radical new skincare concept challenged industry conventions from the start. Insiders had expected great things of brand founder Sue Nabi, formerly Global CEO at L’Oréal, after she left the conventional beauty industry, and Orveda fully lived up to them. Nabi’s “newcomer” project, with its highly selective distribution strategy, was a huge international success right out of the gate.

How did Orveda do it? A good part of it is down to the vision and aspirations of brand founder Sue Nabi. She systematically and continuously scrutinizes the methods and conventional wisdom of the traditional cosmetics industry, constantly seeking new insights and approaches to achieve highly effective skincare applications. The core goal is always to maintain perfect balance in the microbiome of the skin.

Conventional skincare product development actually starts by creating the perfect cream consistency and establishing the type of emulsion. This provides the basis into which the active ingredients are then introduced. The result is that the actives often account for only 3 to 4 % of a cream formula and just 6 to 8 % of a serum. Definitely not enough for Sue Nabi! Her concept for Orveda reverses the production process, enabling spectacular anti-aging benefits to be achieved. The first step here is to develop an active ingredient formula to stringent quality and quantity standards. This is then combined with a suitable galenic formulation. Each and every Orveda product thus offers an impressive active agent concentration of closer to 20 to 30 % – significantly higher than the concentrations found in conventionally manufactured products. This innovative Orveda approach results in products that truly live up to the term “high performance”, delivering up to 10 times better targeted results on average than comparable conventional products.

The Omnipotent Concentrate, the superstar of the Orveda range, achieves about 15 times higher performance than other modern high-end anti-aging products on the market. The serum fulfills the ambitious goal of vitalizing, repairing and beautifying the skin with a single formulation. The groundbreaking formulation boasts 16 different actives in an unparalled 24 % concentration. The complex, exclusive to Orveda, is based on bio-fermented marine enzymes, biotech prebiotics and bio-fermented kombucha, and also features the especially remarkable ingredient biotech schisandra sphenantera. Traditional Chinese Medicine holds the schisandra berry in high esteem and it is now generally recognized as one of the key botanicals for its exceptionally high performance. It delivers an extraordinarily powerful detox effect and works intensively to inhibit the build-up of damaging deposits in tissues and blood vessels. This super botanical is also credited with a spectacular ability to neutralize zombie cells.

The brand upends skincare conventions with more than just the order of the development process: the biological procedures used to extract the active agents are just as innovative. Manufacturing techniques deploying incubation and cutting-edge fermentation technologies enable the extracts to be standardized, which means that the concentrations always maintain the same high level, in every single batch. This cannot be done with natural ingredients in their original state. Furthermore, these processes deliver a purity that ensures an extremely high tolerability level. These innovations also help to conserve the natural stocks of rare and endangered medicinal plants. In other words: a sustainable and forward-looking proposition on all counts!